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Arguments about hosting companies rather than instructions — who owns them, what they really cost, where the marketing diverges from the invoice. The guides are the practical half.
Who actually owns your web host?
6 September 2026
Four companies control a startling proportion of the hosting brands you have heard of. Here is the ownership map, and why it shows up in your support tickets.
The renewal price trap, with actual numbers
4 September 2026
What ten popular hosts really cost over three years once the introductory discount expires — and why the cheapest advert is often the most expensive plan.
Krystal vs 20i vs 34SP: choosing between the UK independents
2 September 2026
Three genuinely good British hosts that suit three different people. A head-to-head on price, panel, performance and who each is really built for.
GoDaddy, assessed honestly
30 August 2026
It is fashionable to sneer at GoDaddy. Some of that is deserved and some of it is snobbery — here is which is which, and when it is genuinely the right choice.
WP Engine vs Kinsta: where the premium actually goes
27 August 2026
Two managed WordPress hosts at three to five times the price of shared hosting. What you get for it, where each wins, and the cheaper options that get most of the way.
The Wix question: is lock-in a dealbreaker?
24 August 2026
Wix genuinely builds a good website quickly. It also has no export function, ever. How much that matters depends on a question about your future you should answer deliberately.
Is UK hosting actually worth it? The latency numbers
20 August 2026
How much a London data centre is really worth in milliseconds, when a CDN makes it irrelevant, and the non-speed reason that matters more than either.
The £4 Hetzner box versus £30 managed hosting
16 August 2026
A cheap VPS will outperform hosting that costs eight times as much. Whether you should buy one is a question about your time, not your budget.
Green hosting claims, ranked by how much they mean
12 August 2026
Almost every host now claims to be green. The claims are not equivalent — here is the hierarchy, from carbon negative to a certificate someone bought.
Where to register a domain, and why not at your host
8 August 2026
Registrar pricing is a first-year discount followed by a renewal you did not read. A comparison for .co.uk and .com, plus the IPS tag mechanics of moving.
What happened to Heart Internet, and what it taught UK hosting
4 August 2026
A major British host was acquired, wound down, and its customers migrated to a company founded by its own former team. The most instructive story in UK hosting.
What a 99.9% uptime guarantee is actually worth
30 July 2026
Nine hours of permitted downtime, a refund you have to claim yourself, and definitions of "downtime" that exclude most of what breaks. Reading the SLA properly.
What "unlimited hosting" is actually limited by
25 July 2026
Inodes, entry processes, CPU seconds, I/O throttling and monthly visit caps — the real constraints on a plan advertised as having none.
The best London VPS for £5: Hetzner, DigitalOcean, Linode and Lightsail
20 July 2026
Four unmanaged cloud providers at roughly the same price, with meaningfully different strengths — plus the UK-specific options nobody mentions.
When free hosting is the right answer
14 July 2026
Cloudflare Pages, Netlify and Vercel will host a site for nothing, faster than anything you can buy. The catch is what they cannot run, and the licence terms nobody reads.
Reseller hosting for agencies: 20i, Krystal, or your own server?
8 July 2026
Hosting client sites is recurring revenue and recurring liability. The three models, what each costs at ten and fifty sites, and the support burden nobody prices in.
Shopify vs WooCommerce: the hosting bill nobody forecasts
2 July 2026
WooCommerce is free and Shopify is £25/month, which is why the comparison is usually wrong. Real three-year costs for a shop doing £100k a year.
When your host has a very bad day
26 June 2026
A data centre burned down in 2021 and took thousands of businesses with it. The lesson was not "avoid that host" — it was that almost nobody had a backup they controlled.