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Industry posts
Arguments about hosting companies rather than instructions — who owns them, what they really cost, where the marketing diverges from the invoice. The guides are the practical half.
Who actually owns your web host?
6 September 2026
Four companies control a startling proportion of the hosting brands you have heard of. Here is the ownership map, and why it shows up in your support tickets.
Green hosting claims, ranked by how much they mean
12 August 2026
Almost every host now claims to be green. The claims are not equivalent — here is the hierarchy, from carbon negative to a certificate someone bought.
What happened to Heart Internet, and what it taught UK hosting
4 August 2026
A major British host was acquired, wound down, and its customers migrated to a company founded by its own former team. The most instructive story in UK hosting.
When your host has a very bad day
26 June 2026
A data centre burned down in 2021 and took thousands of businesses with it. The lesson was not "avoid that host" — it was that almost nobody had a backup they controlled.